Study Guide 29: Sales, Marketing & Customer Care
This study guide on “Door to Door” by Caty Colberg can be purchased as an instant PDF download for $5.95. After reading the description below, if you wish to purchase this study guide, just click the “Add to Cart” button and follow the simple instructions. Don’t worry – if you change your mind mid-order, simply exit the browser. Once payment is completed you will receive a link that allows you to download the guide to your computer right away. You may save it to your computer’s hard drive and print it out when and if you need to.
Guide Opening
Bill Porter’s true-life story is one of potential, hard work and determination. Where could we go, if we lived fully the life we are capable of living. Bill’s determination forces us to ask ourselves if we are we working hard enough. Are we living up to our potential?
An excerpt from the commentary:
Imagine these odds of success stacked against you: Your speech is hard for people to understand. People underestimate your ability. Physically, the most basic actions are daily battles, whether it’s buttoning your shirt, tying your tie, or walking down the street. The outlook for your success is grim. Wouldn’t it be easier to be taken care of? Why not let someone else do the hard work for you so you can enjoy yourself and live a simple life? Why not just give in and give up?
Despite his severe cerebral palsy, Bill Porter beat all of the odds by building a thriving inspirational career selling door to door in Portland, Oregon for J.R. Watkins, a Minnesota-based manufacturer of health remedies, baking products, personal care and household items. The company was started in 1868 by J.R. Watkins, who created and sold an all-natural liniment. The company grew its product line and its sales force and was one of the original door to door sales companies. “The Watkins Man” became synonymous with delivery of all-natural soaps, cleaners, health-care products, spices and extracts, and their original Red Liniment.
Bill’s career with Watkins began in 1955 he convinced a Watkins manager to allow him to sell on a commission-only basis along a 10-mile long route that was considered to be the worst sales territory in Portland. Forty years later, Porter was recognized as the top sales person in the company.
The commentary is supplemented by BREAKOUT BOXES dealing with these topics:
- 10 Lessons from Door to Door that Will Make You a Better Salesperson
- How to Build a Work Ethic
- Strategies for Staying Optimistic
For an introductory section on how to use the Management Goes to the Movies™ program, click through to Using The MGTTM Training Program.
The following Study Guide can be purchased as an instant PDF download for $5.95. After reading the description, if you wish to purchase this study guide, just click the “Add to Cart” button and follow the simple instructions. Don’t worry – if you change your mind mid-order, simply exit the browser. Once payment is completed you will receive a link that allows you to download the guide to your computer right away. You may save it to your computer’s hard drive and print it out when and if you need to.