SHAUN O'L. HIGGINS is Chairman and CEO of Print Marketing Concepts, Inc., a Houston-based firm specializing in the production of television-listings magazines and advertising services for 135 newspapers from coast-to-coast. He is a past president of the International Newspaper Marketing Association and a former trustee of the Paris-based World Association of Newspapers. Higgins has addressed media, marketing and advertising audiences in 22 countries. His comments and projects have been reported in The Wall Street Journal, New York Times, USA Today and in major newspapers in China, Central America, South America, Germany and France. He has published more than 50 articles on a wide range of topics for periodicals, including Library Research Journal, INMA Ideas, Campaigns & Elections, The Los Angeles Times Syndicate, Presstime, and The Executive Speaker.

His books include:

• Movies For Business, published in February 2003 by New Media Ventures, Inc., and available in paperback. Higgins and Colleen Striegel co-authored this book containing "Big-Screen Lessons in Corporate Vision, Entrepreneurship, Logistics And Ethics," along with special contributions from James Lessersohn and Nora Lessersohn for the study guide on the movie One, Two, Three. The book examines five of the Management Goes To The Movies^TM films featured on this Web site.

• Movies For Leaders, published in November 1999 by New Media Ventures, Inc., enjoyed a second printing in 2003 and is currently available in paperback. This book was the first in the Management Goes To The Movies^TM series created by Higgins and Colleen Striegel, and it contains "Management Lessons from Four All-Time Great Films," which are featured on this Web site.

• The Newspaper in Art, was published in 1997 by New Media Ventures, Inc., and distributed internationally by The University of Washington Press. An oversized, deluxe-bound art volume, The Newspaper in Art presents nearly 200 full-color reproductions with commentary by Higgins, Colleen Striegel and art historian Garry Apgar.

• Never Give a Sucker an Even Break: W. C. Field On Business. Higgins collaborated with author Ronald J. Fields (W.C.'s grandson) on this humorous and helpful book based on business lessons to be learned from the great comedian's life and movies. The book was published by Prentice Hall Press in January 2000.

• Leadership Secrets of Elizabeth I, published in January 2000 by Perseus Publishing, is a collaboration between Higgins and Pamela Gilberd. In the book the authors have created vivid vignettes from Good Queen Bess's remarkable 45-year reign and translated her leadership challenges into contemporary business settings. Their mission, "applying Elizabethan practices -- 'Bess' practices -- that can help you establish the 'best' practices for your organization," was accomplished.

• Vachel Lindsay: Troubadour in "The Wild Flower City" contains a collection of essays dealing with the development of the arts and civic planning by the well-known American poet and the father of film criticism, Vachel Lindsay. It was published in June 1999 by New Media Ventures, Inc. and is available in hardcover.

• Ice Storm '96: Days of Darkness, Days of Cold, a regional "instant" book dealing with the worst Northwest natural disaster since the 1981 Mount St. Helens' volcanic eruption. Published by New Media Ventures, Inc., this book is currently out of print.

In 1975 Higgins edited, designed and published one of the best-loved and best-selling books of contemporary cowboy poetry, It's Just Grass and Water, by Montana poet laureate Wallace McRae. After publishing and selling three editions of the book, with total sales of nearly 12,000, rights to the book were transferred to Gibbs Smith's Peregrine Press.

A movie fan since childhood, Higgins began using movies in 1986 to train new managers at Cowles Publishing Company in Spokane, Washington. Higgins, a 1971 graduate of DePauw University with a Bachelor of Arts degree in Communications, spent 18 years as a newspaper reporter, editor and freelancer in Indiana, Montana, Virginia, New York and Washington. In addition to his role with Print Marketing Concepts, he serves as Director of Marketing & Sales for The (Spokane, Washington) Spokesman-Review newspaper.

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